Giving Tag Program

Each Community Bag comes with a Giving Tag attached, providing shoppers with the option to make their own choice of a local nonprofit to receive the $1 donation from their bag purchase.

By following instructions on the Giving Tag within seven days of purchase, shoppers visit to submit a nonprofit of their choice. Once your organization reaches $5 or more from the Giving Tag, you’ll receive a donation check!

If the Giving Tag isn’t submitted within seven days, then the $1 will be directed to the nonprofit selected by store leadership for that month.

*See FAQs for calculation.

Giving Tag Program Overview

Making it easy for shoppers to give back to their local communities.

Giving Tags come attached to the Community Bags, empowering shoppers to send the $1 donation to a nonprofit of their choice. Running an ongoing campaign to remind your supporters about this option is sure to direct more donations your way.

  • Send out regular communication to inform supporters.
  • Remind shoppers on your social media.

Marketing Tools for Nonprofits

The more you get the word out to optimize sales and donations, the more you can maximize the benefit to your organization. Here are more easy-to-use tools that can help you create a complete campaign, so start spreading the news!

Tag, we’re it!

Stories from nonprofits that’ve benefited from the Community Bag & Giving Tag programs.

Community Bag

Always remembering the brave.

Connecticut Fallen Heroes Foundation

Community Bag

Healing mind, body and spirit.


Frequently Asked Questions

What is the Giving Tag Program?

Every Community Bag comes with an attached Giving Tag. Each time you purchase one of these bags, the store donates $1 to a local nonprofit. The Giving Tag gives you the opportunity to direct the $1 donation to a nonprofit of your choice within seven days of the purchase. If the $1 donation is not directed within seven days, then it will automatically be donated to the store’s default nonprofit beneficiary that month.

How can I use the Giving Tag to direct my $1 donation?

When you buy the bag, you’ll notice there’s a tag attached to it. Simply follow the instructions on the back of the tag:

  • Scratch and reveal the unique code. *Note: there are no numbers in the code.
  • Visit within 7 days of your purchase.
  • Fill out the necessary information on the website form.
  • Select a nonprofit to receive the $1 donation.

If the donation is not directed within seven days of purchase, the donation will automatically go to the store’s selected nonprofit beneficiary that month.

Does the Giving Tag replace the monthly Community Bag Program?

No. The ongoing Giving Tag Program is separate from the monthly Community Bag Program. As a monthly selected beneficiary, you will automatically receive any funds from the purchase of the Community Bag that are not otherwise directed by the Giving Tag. If you are selected as a monthly beneficiary, you will be notified about a month in advance. The Giving Tag provides an ongoing opportunity for shoppers at any store to direct the $1 donation to the nonprofit of their choice at any time.

When are the donations distributed to the benefiting nonprofits?

We will send donation checks directly to selected nonprofits in the Community Bag Program approximately 10-12 weeks after their selected month ends. Nonprofits participating in the Giving Tag Program that earn $5 or more at any point will be sent their donation checks approximately 10-12 weeks after the close of the month in which the funds reaching or surpassing $5 were raised. Giving Tag Program beneficiaries that earn less than $5 throughout the year will be sent a donation check with any remaining balance in our account at the end of the year.

Can I submit my nonprofit to participate in this program?

Yes. Big Y is committed to serving the communities in which we live and work, so if your nonprofit is 501(c)(3) certified, then visit our Submit Your Organization page to sign up to participate, or visit our website to learn more about our other community programs.