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Guide to Campaign Success

This guide is full of information with links to suggested content to inspire and help improve your outreach to friends and supporters.

Congratulations on being selected at your designated Big Y! This guide gives you a step-by-step plan to inspire and help improve your outreach to friends and supporters.

Have questions about the Program? Find answers with our Program FAQs. If you need any information on the Community Bag Program, please contact us. We’re here to help you make your selection in our Program a success!

Step 1

Explore: Discover the Program

Get familiar with the Community Bag Program and reach out to your staff, volunteers and supporters to help them learn about it, too. Explore the Resource Center to find email templates, social media posts, downloadable flyers and more. Use the Head Start Tools right away to alert your supporters to your selection. You have a few weeks to steer everyone in the right direction.

Step 2

Ignite: Set the Excitement Ablaze

Before your month begins, start spreading the news! Use our Tools of the Month to alert your friends and supporters with customized images you can use for social media and flyers to distribute and post. Don’t miss the promotional video that can be posted to social media or emailed to supporters and followers that explains the program in less than 30 seconds!

Step 3

Launch: Take Flight

Your month begins! Throughout the next few weeks, post frequent reminders of what to buy and from where. Check out creative examples of nonprofit social media posts to get inspired! Be sure to tag Big Y to increase reach!

Step 4

Enjoy: Sit Back and Celebrate

Your month is complete, and it’s time to thank your supporters. About a week after your benefiting period is over, you’ll receive an email from us with the amount you raised during your selection month, and in 20 weeks, you’ll receive a check. We’re always looking for ways to improve your experience in the Program, and we’ll invite you to participate in a feedback survey via a link in the email.

Remember, we’re always here to help, so please contact us with any questions any time!